Eat & Think Pink UK Shines at Speciality Fine Food Fair in London

This year’s Speciality Fine Food Fair in London was a resounding success for the "Eat & Think Pink UK" project. Over the course of two incredible days, on September 10-11, 2024, the European pork initiative, co-funded by the EU, was warmly received by food industry professionals and guests alike at Olympia London.

A Memorable Event for European Pork

The "Eat & Think Pink UK" booth was a major attraction at the event, offering tastings of high-quality European pork that impressed visitors from all sectors of the food industry. Attendees not only savored delicious products but also engaged in meaningful discussions about the values behind the campaign, such as sustainability, food safety, and the unique agricultural traditions of European pork production.

The fair provided an ideal setting for industry operators and food enthusiasts to explore the "Eat & Think Pink UK" project, which emphasizes the importance of sustainable farming practices that align with the EU's Green Deal and Farm to Fork strategy.

Acknowledgments and Looking Forward

We extend a heartfelt thank you to everyone who participated and helped make this event such a great success. Representing European-branded products at such a prestigious event was an honor, and the overwhelmingly positive reception underscored the growing appreciation for European pork in the UK market.

With another successful year behind us, we are excited to continue spreading the message of "Enjoy Europe" and bringing the best of European agriculture to the UK.

Save the Date for 2025!

Mark your calendars! The next edition of the Speciality Fine Food Fair is scheduled for Tuesday, September 9, and Wednesday, September 10, 2025. We look forward to returning with more exciting updates and new ways to showcase the best of European pork.

Stay tuned for more events, campaigns, and exciting collaborations throughout the year as "Eat & Think Pink UK" continues to grow its presence in the UK.

Thank you once again for your support, and we can’t wait to see you next year!

#EatThinkPinkUK | #EuropeanPork | #SpecialityFoodFair2024 | #EnjoyEurope