Eat&Think Pink UK Shines at IFE London 2025: European Pork in the Spotlight
London once again proves itself as a global hub for the food industry, and this year, European pork takes centre stage. Eat&Think Pink UK is prominently present at the IFE – International Food & Drink Event, held from 17 to 19 March 2025 at ExCeL London, showcasing the quality, safety and unique taste of European pork.
Interest from the UK and Around the World
Within the Enjoy Europe stand, Eat&Think Pink UK is drawing significant attention from UK industry professionals as well as buyers and experts from countries worldwide. Attendees are keen to discover the defining features of European pork and the stringent standards behind it.
Quality and Safety Take Centre Stage
Visitors at IFE have the opportunity to explore core strengths of the European pork production chain: full traceability, rigorous sanitary controls, and a strong commitment to sustainability and animal welfare. Guided tastings and B2B interactions are fostering new commercial connections and raising awareness of this high‑quality product.
Recognition for European Pork
The excellence of European pork is receiving acclaimed recognition at the fair, supported by promotional efforts from the Enjoy It’s From Europe programme, of which Eat&Think Pink UK is a key participant. The message is unmistakable: choosing European pork means opting for safety, flavour, and certified quality.
Enjoy Europe!
Eat&Think Pink UK’s participation at IFE London 2025 marks a pivotal step in strengthening the presence of European pork in the UK market, reinforcing its international footprint, and boosting the perceived value of this emblematic product of European agri‑food heritage.
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